In recent years, the beer industry has witnessed a significant surge in the popularity of celebrity-owned brews. Several famous actors have launched their own successful beer brand. These ventures combine the star power of well-known individuals with the artistry of brewing, resulting in a unique fusion of fame and craftsmanship. In this blog, we delve into the captivating stories behind five such celebrity beer brands, shedding light on their inception, inspiration, challenges, and triumphs.
From television to cinema, beer has been on the spotlight both on camera and behind camera. Remember the prohibition years? The period brought about much more screen time to booze than ever before. But many famous folks like to get involved in drinks they love. Let’s take a look at the top five beer brands by celebrities in recent years.
Ryan Reynolds: Football-Themed Lager Beer brand
There is no better example for going meta than Ryan Reynolds. From aviation gin to Maximum Effort, famous Canadian actor Ryan Reynolds like to get his hands on everything with potential.
Ryan Reynolds, celebrated for his charismatic performances on the silver screen, extends his creativity to the beer industry. Co-owning the Aviation Gin brand, Reynolds decided to venture into the world of beer with a twist – a football-themed lager. The inspiration for Reynolds’ beer brand emerged from his deep love for football. As a co-owner of the Wrexham Association Football Club, he sought to celebrate the sport’s spirit and camaraderie through the creation of this unique beer.
Launching a celebrity beer brand, while enticing, posed its own set of challenges. Reynolds had to ensure the lager’s quality, brand identity, and market positioning, all while maintaining his film career. Despite these hurdles, Reynolds’ football-themed lagers quickly gained popularity. Their unique branding and quality taste resonated with consumers, demonstrating that celebrity beer brands can thrive when executed with care and passion.
Trooper Red ‘N’ Black Porter
Iron Maiden’s Bruce Dickinson, known for his powerful vocals, not only conquers the stage but also the beer industry with Trooper Red ‘N’ Black Porter. Inspired by the band’s iconic song “The Red and the Black,” Dickinson aimed to craft a beer that embodied the energy and depth of Iron Maiden’s music. Creating a beer that captures the essence of heavy metal presented a unique challenge. Dickinson had to ensure that Trooper Red ‘N’ Black Porter delivered both in taste and rock ‘n’ roll spirit.
Dickinson’s beer brand has not only pleased Iron Maiden fans but also garnered a dedicated following within the craft beer community, showcasing the synergy between music and brewing. According to Untapped ratings as of July 2023, the beer ranked a decent 3.59 out of 5.
“The Gang Tries to Get Mac to Come to Dock Street.”
Charlie Day and Rob McElhenney, the creative minds behind “It’s Always Sunny in Philadelphia,” ventured into the beer industry with a unique beer inspired by their iconic show. The beer’s inspiration came from a memorable episode where the gang tries to convince Mac to come to Dock Street. This humorous connection adds a playful twist to the brand. Creating a beer tied to a beloved sitcom required careful consideration of brand identity and fan expectations. Balancing humor and quality was key to their success.
The beer, while rooted in comedy, delivers on taste, appealing to fans of the show and craft beer enthusiasts alike, proving that a dash of humor can go a long way in brewing success.
Schraderbräu: Silky Smooth
Famous actor Dean Norris had appeared in over 160 shows and movies over the course of a long career. An avid craft beer enthusiast, the actor can be seen in Season 2 episode 5, bottling his own special Hank Shraider bottling his own “schraderbrau”, only to be accused by his wife of taking a day off to play Oktoberfest at home. The scene added a rare dose of humor to a show that is pretty much a roller coaster of drama.
Today, Schraderbräu Beer is produced by Figueroa Mountain Brewing Co., an award-winning, family-owned and operated brewery in Buellton, California, specializing in world-class traditional and German-style lagers. The brewery has been awarded 6 World Beer Cup awards in less than a decade.
White House Honey Ale
Aren’t politicians actors too? In any case, they certainly do get famous. Plus, Former President Barack Obama also made a notable in Between the Two Ferns quipping with Zach Galifianakis.
President Obama made history not only in politics but also in the brewing world by introducing White House Honey Ale. The inspiration for this beer came from the beehives installed on the White House grounds, producing honey used in brewing. It symbolized a commitment to sustainability and local sourcing. Brewing beer at the White House presented logistical challenges, but it served as a symbol of transparency and accessibility in government.
White House Honey Ale sparked national interest and demonstrated the potential for beer to bridge gaps and foster conversations on important issues.
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