Picture this: you’re in a new corner of the world, raising your glass for a toast, and suddenly you’re greeted with unfamiliar customs and a sense of wonder. Drinking etiquette differs around the world, and these diverse practices are more than just formalities – they’re windows into the heart of each culture.
Join us as we take you on a fascinating journey around the world. We’ll dive into the unique customs that shape drinking etiquette, revealing the special values of each place.
Drinking Etiquette in Japan
Known as « nomunication, » the act of drinking together embodies the fusion of « nomu » (to drink) and « communication, » emphasizing the importance of shared experiences and mutual understanding.
A fundamental aspect of Japanese drinking etiquette is the practice of pouring drinks for others before oneself. This act, known as « o-torishii, » exemplifies hospitality, attentiveness, and consideration for others’ enjoyment. When offering drinks to companions, individuals often hold the bottle with both hands, signifying sincerity and respect towards their drinking partners. Through this gesture, a sense of communal harmony is fostered, reinforcing the interconnectedness and camaraderie among participants.

Additionally, the ritual of toasting, or « kanpai, » holds significant cultural importance in Japanese drinking culture. As glasses are raised and clinked together, accompanied by the spirited exclamation of « kanpai, » participants express gratitude, well-wishes, and shared celebration. Making eye contact during the toast and acknowledging the collective enjoyment of the moment further solidify the bonds of friendship and mutual appreciation.
While enjoying alcoholic beverages is encouraged, moderation is key, as excessive drinking, or « doburoku, » is generally discouraged due to its potential to disrupt the harmonious atmosphere and detract from the essence of respectful social interaction. Through adherence to these customs, individuals engage in the rich tapestry of Japanese drinking culture, fostering meaningful connections and shared experiences with their peers.
Drinking Etiquette in China
One of the most notable aspects of Chinese drinking etiquette is the practice of « ganbei, » which translates to « bottoms up » or « dry cup. » When a toast is offered, it is customary for participants to raise their glasses and consume the entire contents in one swift motion as a gesture of respect and solidarity. This act symbolizes the shared experience of celebration and underscores the importance of communal harmony and goodwill among drinkers, regardless of social status or hierarchy.
Furthermore, the act of pouring drinks for others carries profound cultural significance in Chinese drinking culture. Pouring drinks for elders or esteemed guests before oneself is a customary display of deference and reverence, highlighting the hierarchical structure inherent in Chinese social relationships. Offering drinks to companions is seen as an expression of generosity, warmth, and hospitality, fostering a sense of connection and mutual appreciation among participants.
While conviviality is encouraged, moderation is also emphasized, with excessive drinking frowned upon as it may detract from the dignified atmosphere of the gathering. Through adherence to these customs, individuals engage in the rich tapestry of Chinese drinking culture, forging meaningful connections and shared experiences with others.

South Korea
In South Korea, alcohol-drinking customs are deeply ingrained in social interactions, emphasizing respect, camaraderie, and shared experiences. The practice of « geonbae, » or toasting, symbolizes unity and mutual respect among participants, with individuals raising their glasses and clinking them together before taking a sip. Through these rituals, South Koreans express goodwill and sincere wishes for health and happiness, fostering a sense of solidarity and connection during gatherings with family, friends, and colleagues.
Elders are esteemed in South Korea, and it’s courteous to turn away from them when taking a drink. Hold your glass with both hands when receiving a pour from an elder, showcasing deference.
Another fundamental aspect of South Korean drinking etiquette is the tradition of « pour-over, » where individuals take turns pouring drinks for one another as a gesture of hospitality and deference. Pouring drinks for elders or seniors before oneself underscores the importance of respecting hierarchy and honoring the wisdom of older generations within South Korean society.
While conviviality is encouraged, moderation is also valued, with excessive drinking discouraged as it may disrupt the harmonious atmosphere of the gathering. By adhering to these customs, individuals participate in the rich tapestry of South Korean drinking culture, building meaningful relationships and shared memories with those around them.
Drinking Etiquette in Europe
In Europe, a diverse medley of convivial customs awaits, each sip carrying the essence of centuries-old traditions and a shared appreciation for the art of raising a glass:
France
The French take their wine seriously. In France, wine is not alcohol, it is synonymous with the love of life and civilization. Wine is often drunk between meals or as early as 11:00 am during the French equivalent of a coffee break, though this is perhaps truer for the older generation. In France, toasting is a bit less common, often reserved to more formal occasions. That’s not to say that the French don’t celebrate like to celebrate with their favorite booze. It is just that wine – in particular – is so ingrained in the lifestyle that drinking it is often not seen as something to celebrate.
That said, there is a way to treat a glass of wine. Your French friends – if they happen to know their wine – will appreciate you taking the time to explore all the flavors in your Bacchus juice. Hold the wine glass by the stem to avoid warming the wine with your hand. A polite nod to your dining companions before taking a sip is considered gracious.
Germany
Germany is a country about beer. Although interestingly, much of Bavaria was drinking wine up to the 16th century. Beer is much more available than in other European countries, and Germans are completely uninhibited about beer. Unlike in parts of the United States thanks to religious fervor and the prohibition, there is not much taboo about beer.
Prost! That’s how you say « Cheers! » in Germany. Maintain eye contact during the toast and make sure to clink glasses with everyone at the table. It’s a breach of etiquette to cross arms while clinking.
United Kingdom
There is a nice little tradition of stopping by the pub in England after a 9-to-5 work shit. Oddly enough, the mostly male population of these fine establishments do find their way home in time without much incident. That’s because beer is usually lower in alcohol, thus permitting a safer arrival home. You think own generation invented pub crawling? The Brits were stopping at the pub hundreds of years before we tried our first IPA.
In British pubs, a friendly atmosphere reigns. Queue up at the bar, wait your turn, and raise your glass with a cheerful « Cheers! » upon receiving your drink. Engage in lively banter and enjoy the camaraderie.
Russia
When enjoying vodka in Russia, remember to take a bite of a salty snack after each shot. This ritual cleanses the palate and enhances the flavors. A friendly Russian in a bar will open a bottle of vodka to initiate the greetings, proceeding immediately to pour shots for all company present. Note that these aren’t your North American vodka shots: there are closer to an actual glass. You don’t have to drink it, but prepare for some intense starting and frowning if you don’t!
If you DO accept, you have sort of signed a contract there. Eat a little something, usually high in fats, and then don’t be surprised. Your glass will be immediately refilled. You can take a break, but not long. Willingly or not, you have launched a small binge-drinking session with your new friends.
The show must go on until the bottle is empty. Ritualistically, we will then put the empty bottle under the table. An empty bottle on the table is a bad, bad sign. If Igor or Sergey has the great idea to pull up another bottle of that sweet Ultra Back, now may be the time to excuse yourself and get the hell out.
Drinking Etiquette in Middle East
You think alcohol is off-limits in the Middle East? Think again! Those folks know how to throw a party just as well as anyone else. Most countries in the Middle East officially permit alcohol. Even in countries where booze is banned, people go to great lengths to get their hands on some liquor. Saudi Arabia, Iran, and Kuwait have a lively smuggling (if not very glamorous) scene that keeps the good stuff flowing in from the UK and the US.
However, if you’re hoping to cool off with a light beer in this part of the world, you might want to adjust your expectations. Nope, this isn’t the place for that. Instead, modern Mesopotamia is all about indulging in fine scotch and whiskey. And over in the Levant, Lebanon is making waves—quite literally as the « country of the wind »—and boy, do they have some spectacular wines! It’s hardly surprising, considering that Lebanon is one of the earliest known locations for wine cultivation.

Speaking of Lebanon, it’s also where you’ll encounter the age-old rituals of Arak drinking. Arak, one of the oldest distilled spirits in the world (take that, Europe!), is usually enjoyed with an appetizer. Here’s the scoop: you don’t just drink arak; you relish it alongside some delightful bites at a specific time of day. Don’t just take my word for it—pop into any restaurant in Beirut and experience it for yourself!
Turkey
In Turkey, it’s common for the host to initiate the first toast. Make sure to clink glasses with everyone present, maintaining eye contact during the toast.
Iran
When offered a drink in Iran, it’s customary to initially decline as a sign of politeness. However, after a few offers, it’s acceptable to accept the drink graciously.
Drinking Etiquette in Africa
In Africa, drinking etiquette takes on myriad forms, each sip a gateway to the communal spirit and unique customs that define the region:
Nigeria
In Nigeria, palm wine holds cultural significance. This natural sap is collected from palm trees and enjoyed during social gatherings. It’s customary to pour the palm wine into a shared calabash bowl and pass it around. Sharing palm wine symbolizes community and togetherness.
South Africa
In the heart of South Africa, the sundowner tradition flourishes. As the sun sets, friends gather to share drinks and stories. It’s customary to wait until everyone is served before raising your glass, symbolizing unity and respect.
Ghana
In Ghana, the concept of sankofa is reflected in drinking etiquette. This Adinkra symbol signifies learning from the past. When sharing drinks, pouring a small amount onto the ground before drinking is a gesture of respect to ancestors, acknowledging their influence on the present.
Drinking Etiquette in America
In America, drinking etiquette mirrors the nation’s diverse spirit, where the simple act of raising a glass becomes a celebration of unity and individuality:
USA
In the United States, a simple « Cheers! » suffices for toasting. Whether you’re at a laid-back backyard barbecue or an upscale restaurant, raising your glass with a genuine smile and making eye contact with your companions is the key to a heartfelt toast.
Canada
In Canada, responsible drinking is valued, so moderation is key. Arriving punctually to social gatherings shows respect for your host’s time. Bringing a small gift like wine or flowers when invited to someone’s home displays appreciation. Toasting should begin with the host or guest of honor, and maintaining eye contact during toasts is polite. Offer to contribute or take turns buying rounds of drinks.

Mexico
In Mexico, tequila is a cultural icon. When taking a shot, it’s customary to lick the back of your hand, sprinkle a pinch of salt on it, and lick the salt before downing the tequila. This ritual enhances the flavors and showcases the art of sipping rather than shooting.
Summing It Up
From Asia to Africa, Europe to the Americas, the diverse landscapes of drinking etiquette offer a captivating insight into the values and customs that define cultures across the globe. No matter how you approach these norms, one certainty remains: when approached with respect and consideration, drinking becomes a delightful occasion that unites people across the world.


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